CEO Announcement: Appointment of Charlotte Hughes as Commercial Director
As CEO of Force Technologies Ltd, it gives us pleasure to announce the appointment of Charlotte Hughes as our new Commercial Director.
Charlotte joins the Board of Directors at a pivotal time in our journey, bringing a wealth of experience and a strong track record in commercial strategy and client development. In her new role, she will be instrumental in shaping and executing the commercial roadmap that supports our long-term vision for growth and innovation.
Her responsibilities will span several key areas:
Strategic LeadershipDriving the development and implementation of commercial plans aligned with our company’s mission and values.
Sales & Business Development OversightManaging our sales pipeline and unlocking new market opportunities to expand our footprint.
Key Account ManagementLeading and nurturing relationships with our strategic customers and partners to maximise mutual value.
Commercial NegotiationOverseeing high-value contract discussions and ensuring commercially sound agreements that support our growth.
Performance & Profitability MonitoringMaintaining a sharp focus on commercial metrics, ensuring we not only meet but exceed our performance goals.
We are confident Charlotte will be a driving force in taking Force Technologies into its next phase of success. Please join us in welcoming her to the team and wishing her every success in this exciting role.
Written by
Charlotte HughesCommercial Director, Force Technologies
Charlotte Hughes is Commercial Director at Force Technologies with a degree and Masters in Psychology and is an accredited Applied Behaviour Analyst. She transitioned from internal sales and operations to managing sales, key accounts, and the distribution network. Charlotte actively participates in industry events and memberships, leveraging her expertise in sales, customer service, procurement, and product management within the electronics obsolescence sector.
Charlotte regularly engages with and attends events hosted by organisations Force Technologies is a member of, such as Joscar, Make UK Defence, Aerospace Wales and the International Institute of Obsolescence Management – all with the aim of networking, gaining and sharing industry knowledge and expertise.
Specialisms
Charlotte specialises in sales, customer service, product procurement, product management, and operations. She holds Associate Member status from the International Institute of Obsolescence Management.
Certifications
Charlotte holds Associate Member status from the International Institute of Obsolescence Management.