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Force Technologies
Appointment of Charlotte Hughes as Commercial Director

Appointment of Charlotte Hughes as Commercial Director

7 July 2025 · Charlotte Hughes

CEO Announcement: Appointment of Charlotte Hughes as Commercial Director

As CEO of Force Technologies Ltd, it gives us pleasure to announce the appointment of Charlotte Hughes as our new Commercial Director.

Charlotte joins the Board of Directors at a pivotal time in our journey, bringing a wealth of experience and a strong track record in commercial strategy and client development. In her new role, she will be instrumental in shaping and executing the commercial roadmap that supports our long-term vision for growth and innovation.

Her responsibilities will span several key areas:


  • Strategic LeadershipDriving the development and implementation of commercial plans aligned with our company’s mission and values.

  • Sales & Business Development OversightManaging our sales pipeline and unlocking new market opportunities to expand our footprint.

  • Key Account ManagementLeading and nurturing relationships with our strategic customers and partners to maximise mutual value.

  • Commercial NegotiationOverseeing high-value contract discussions and ensuring commercially sound agreements that support our growth.

  • Performance & Profitability MonitoringMaintaining a sharp focus on commercial metrics, ensuring we not only meet but exceed our performance goals.

We are confident Charlotte will be a driving force in taking Force Technologies into its next phase of success. Please join us in welcoming her to the team and wishing her every success in this exciting role.

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